It’s important that our marketing/communications strategy and customer value propositions keep pace with our ongoing technological innovations, so to ensure this happens we have strengthened our global marketing team.
Andy Norris is our new Global Marketing Manager. He is based in Birmingham in the UK and will support Global Marketing Director Jason Saunt, taking a lead role in delivering our strategic marketing plan.
Commenting on the appointment, Jason said: “Managing a rapidly growing global brand, increasing awareness of our cutting edge technology and assisting an expanding network of sales and customer support staff in the delivery of world class solutions is a huge challenge.
“It’s vital that our customers understand the benefits and value that our products offer, no matter what their location or nationality so, as we set about strengthening the team to support our business growth globally, I’m delighted to have a marketing professional of Andy’s calibre on board.”
Andy holds a BA Honours degree in Business Management with Marketing and is experienced in multiple marketing disciplines across both domestic and international markets and. Operating out of our new UK hub, which is home to Pervacio’s global marketing team, Andy will take a lead role in brand building and will be involved in digital marketing, SEO optimization, search engine marketing, PR and events to support Pervacio’s continued organic growth worldwide.
Prior to joining the business Andy spent four years in Australia working with some of the largest brands in the southern hemisphere. In his role as Senior Marketing Manager at the Wesfarmers conglomerate, one of Australia’s largest listed companies, he led the direct marketing team for the Workwear Group, which supported a multi-brand portfolio. Its work involved the development of strategies to increase brand awareness and stakeholder engagement and to drive revenue growth.
Andy said: “Pervacio is at the forefront of technical development in mobile diagnostics and data control; in fact we’re advancing our product suite daily, so the challenge for communications is to keep pace with the speed of innovation.
“2018 is shaping up to be an exciting year, especially in the area of supply chain automation and robotics solutions, but we must be mindful of the fact that we are interacting with time-poor senior executives and ensure that our marketing is succinct, engaging and adds value.”
Since our aim is to sustain our ongoing technical recruitment program and support our development hubs around the world, Jason will continue to build the global marketing team and we are currently looking to appoint a head of product marketing.